Differentiation is most likely to be successful (in generating economic value) in which of the following scenarios? Group of answer choices Buyers have low switching costs   Products are typically standardized   Customers are homogenous   None of the options

Which of the following is NOT a common function that a brand serves? Elicit emotions Surrogate for quality information Basis for differentiation Bundle of features Memory aid

According to the well-established pattern, the Negative Binomial Distribution, highly targeted campaigns will not lead to brand growth because: Select one: They do not measure the audience efficiently They do not reach many heavy buyers/consumers They do not reach many light buyers/consumers They do not use the media budget efficiently Accordirig to duplication of purchase/viewing, advertising in the highest reach media: Select one: Has the highest CPM Will also reach viewers of small(er) reach media Will not reach viewers of small(er) reach media Is not effective for reaching light users/viewers

The largest segment of the U.S. population, the "baby boomers," are moving into older adulthood. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation. Find at least 4 images or video clips of advertising or other popular media that is targeting the older adulthood age group. Use a caption for each piece of media to explain the advertisements and how it relates to the cognitive and physical development or decline of the older adulthood age group.

To what extent does the effectiveness of various encoding methods differ from each other? Which option is currently experiencing a significant level of dependence, and what are the reasons behind this phenomenon?

All of us buy products based on how an organization uses perceptual positioning to their advantage.  Which of the below responses illustrate perceptual positioning?     BMW 325i 2021 provides increase in mileage of 10% from the previous year model     Colgate's newest toothpaste provides enhanced  breath and sparkly teeth.     Verizon FIOS its fiber optic lines, provides 869 megahertz (MHz) and is dedicated to its TV service     Amazon has many customers that use their Amazon web services solution.

When marketers assume that all potential consumers are the same and do not tailor the message to a homogenous group of people, the marketers are using what approach? Objective marketing Mass marketing Target marketers Mass marketers Target marketing

The stage in the consumer purchase decision process in which the consumer decides that she does not have enough stored, memory based information to make a good purchase decision, and, as a result, consults an outside marketing source such as a brand's website----is probably part of the the: A Problem recognition stage Information search stage C Alternative evaluation stage D Purchase decision stage B

All of the following are demand factors except which? Multiple Choice   consumer income   the price of similar products   the form of promotion   the availability of similar products   consumer tastes

Please do not give solution in image formate thanku.  Among the attributes of emotional content that contribute to inspirational intensity and brand distinction are: Group of answer choices Moral elevation Imparted wisdom Negative valence emotions Empathy Tributes