Differentiation is most likely to be successful (in generating economic value) in which of the following scenarios? Group of answer choices Buyers have low switching costs Products are typically standardized Customers are homogenous None of the options

Differentiation is most likely to be successful (in generating economic value) in which of the following scenarios? Group of answer choices Buyers have low switching costs Products are typically standardized Customers are homogenous None of the options

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Differentiation is most likely to be successful (in generating economic value) in which of the following scenarios?

Group of answer choices

Buyers have low switching costs

Products are typically standardized

Customers are homogenous

None of the options

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