Operations Management
Operations Management
17th Edition
ISBN: 9781259142208
Author: CACHON, Gérard, Terwiesch, Christian
Publisher: Mcgraw-hill Education,
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Chapter 20, Problem 2CQ
Summary Introduction

To determine: The type of innovation made by company B in its new 3-series model launch.

Introduction: Conversion of an idea or concept into goods and services which would benefit and create value to customers is known as innovation.

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