Operations Management
17th Edition
ISBN: 9781259142208
Author: CACHON, Gérard, Terwiesch, Christian
Publisher: Mcgraw-hill Education,
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Question
Chapter 20, Problem 5CQ
Summary Introduction
To determine: The correct statement for the given scenario.
Given scenario: Manager of a product development project reviews the result of concept validation performed by the team. The team discovered an additional needs upon showing the results to their customers. The identification of needs demands a change and thus needed to be documented. But the manager argues that the needs is long over and thus should not be changed.
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What is the difference between primary needs and secondary needs?a. Primary needs are more important than secondary needs.b. Primary needs consist of multiple secondary needs.c. Primary needs are the needs that the product development team discovers first.
The business analysis stage generates extremely important information for new product development as:
a. collecting information from different sources to generate new ideas.
b.verifying if the product will perform well in a real-life environment.
c.turning the original concept into a product.
d.assessing how the product can be differentiated from the competition.
This is also a good time to understand the customer's value proposition and their likely purchase behavior,
which will help the entrepreneur develop a more meaningful product or service.
What new product development process is mentioned?
Oa.
Testing the prototype
O b. Developing a product or service description
O c. Creating a prototype
O d. Validating the market
The following are examples of non-monetary benefits, except:
Oa.
maternity or paternity leave
O b. medical coverage
13th month pay
O d. flexibility in work schedule
Chapter 20 Solutions
Operations Management
Ch. 20 - Prob. 1CQCh. 20 - Prob. 2CQCh. 20 - Prob. 3CQCh. 20 - Prob. 4CQCh. 20 - Prob. 5CQCh. 20 - The Kano model classifies needs into three...Ch. 20 - Prob. 7CQCh. 20 - Prob. 8CQCh. 20 - Prob. 9CQCh. 20 - Prob. 10CQ
Ch. 20 - Prob. 11CQCh. 20 - Prob. 12CQCh. 20 - Prob. 13CQCh. 20 - Prob. 14CQCh. 20 - Prob. 15CQCh. 20 - Prob. 16CQCh. 20 - Prob. 17CQCh. 20 - Prob. 18CQCh. 20 - Prob. 19CQCh. 20 - Prob. 1PACh. 20 - Prob. 2PACh. 20 - Prob. 3PACh. 20 - Prob. 4PACh. 20 - Prob. 5PACh. 20 - Prob. 6PACh. 20 - Prob. 7PACh. 20 - Prob. 1CCh. 20 - Prob. 2CCh. 20 - Prob. 3C
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