Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 13, Problem 1BLC
Summary Introduction
To discuss: A report on how a salesperson firm designs its recruits, sales force, compensates, trains, supervisors, and assess the salesperson.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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Students have asked these similar questions
Find and talk with someone employed in professional sales. Ask about and report on how this salesperson’s company designs its sales force and recruits, selects, trains, compensates, supervises, and evaluates its salespeople. Would you like to work as a salesperson for this company?
It is indispensable that salespeople thoroughly understand their potential customers' wants and needs and at the same time efficiently communicate the benefits of the products and services of their company offers. Determine the Sales training program content that you would recommend to your Sales Director for your annual sales training conference to enable you achieve your sales objectives.
What can sales managers do to increase the professionalism of their salespeople? be sure to speak on recruitment, training and evaluation etc
Chapter 13 Solutions
Marketing: An Introduction (13th Edition)
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