Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 13, Problem 13.5DQ
Summary Introduction
To discuss: The various kinds of trade sales promotions and differentiate various kinds of promotions from that of business promotions
Introduction:
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
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Define sales promotion and discuss its objectives. (AACSB: Written and Oral Communication)
Discuss the role of personal selling in the promotion mix. Name and describe different consumer sales promotion tools with real life examples
What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and reasons why marketers use them. As a promotion manager how it can be integrated with other marketing communication tools?
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Marketing: An Introduction (13th Edition)
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- Describe the roles a salesperson and the sales force perform in marketing. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwarda) How sales promotion can be done in pharmaceutical marketing and why sales promotion can be done in pharmaceutical marketing. ?arrow_forwardDiscuss factors used to classify retail establishments and list the types within each classification.List and briefly describe the five major promotion mix tools.Name and describe the major forms of direct-response television marketing.Explain the ways in which companies can set up an online marketing presence.Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M8_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.arrow_forward
- Compare an inside sales force and an outside sales force. Why might a company have both? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardWhat types of sales promotion methods have youobserved recently? Comment on their effectiveness.arrow_forwardWrite a report explaining how online-ad auctions work and the impact they have on Internet advertising. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- Explain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacturer? Discuss the four possible elements of the promotion mix.arrow_forwardDiscuss how online, mobile, and social media tools are changing the selling function. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardAnalyze the promotion mix of Coca-Cola and explain its success.arrow_forward
- Describe Procter & gamble (p&g) promotional strategies of the product. Do they use traditional marketing, digital marketing?arrow_forwardBriefly describe the disadvantages of Word of mouth promotion.arrow_forwardQ: What role has technology played in the evolution of the salesperson? and how do the situational variables of industry location and culture influences sales force activities?arrow_forward
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