Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
Book Icon
Chapter 13, Problem 13.15VC
Summary Introduction

Case summary:

Company F is a distinctive product that manufactures a high-tasting edible film, which could reflect the flavor of anything, starting from a pizza to the alcoholic beverage. Though, Company F substituted flavors on the thin film just to sell the product assuming it as a new product for sampling, the firm is also assessing numerous technological applications.

Characters in given case:

Company F

To classify: Company F’s business as a kind of sales promotion.

Blurred answer
Students have asked these similar questions
First Flavor is a start-up company with a unique product. It manufactures great-tasting edible film that can replicate the flavor of just about anything, from an eight-topping pizza to an alcoholic beverage. If you’re wondering why a company would make such a product, think of the endless possibilities it allows for consumers to sample the taste of a food or beverage before purchasing it. Although First Flavor first replicated flavors on thin film in order to market the product as a new method for product sampling, the company is now evaluating many other applications of the technology. This video demonstrates how one product can be marketed in multiple ways. Can First Flavor successfully in pursue consumer product opportunities in addition to its promotional services? Explain.
As an entrepreneur, you are planning to have a business. Use these followingquestions as your guide. 1. What product you want to sell?2. Apply the concept of value proposition and unique selling proposition.Make a tagline for your chosen product?3. Who is your target market?
Please answer all parts. its a single question You being an entrepreneur launch a new form of anti-lies shampoo which is quite-beneficial for defense against hair fall.  Although there is no other shampoo which is beneficial for both of these benefits. Then there is a need to check customer perception regarding the shampoo which is offering both of these benefits. Therefore you conducted a survey from those who are suffering mainly from issues of lies. Although your brand is found to be in fourth quadrant of the perceptual mapping grid (as it is in initial phase), this needs to formulate following:   Statement through which you will decrease various forms of risks of using your brand                                                                                                            Value Proposition grid (product Based) for your shampoo to improve worth but do not decrease price un-necessarily                                                      Statements (practical not…
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning