Concept explainers
a)
To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.
Introduction:
Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.
b)
To develop: A relationship with the customers and create a marketing mix strategy.
Introduction:
Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.
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Marketing
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