Club LA soccer is consider to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company marketing managers decided to use their skills in creating “a specific product for people” The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome and the weather conditions. Each component of the promotional mix and activities of marketing are used to create experience of Club LA. The main elements of soccer business are sponsorships, merchandise sales and broadcast rights. Characters in the case: Club LA President CK To discuss: The product of Club LA. Introduction: A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

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Answer 1

Question

Chapter 12, Problem 1VC

Summary Introduction

Case summary:

Club LA soccer is consider to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company marketing managers decided to use their skills in creating “a specific product for people”

The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome and the weather conditions. Each component of the promotional mix and activities of marketing are used to create experience of Club LA. The main elements of soccer business are sponsorships, merchandise sales and broadcast rights.

Characters in the case:

Club LA

President CK

To discuss: The product of Club LA.

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

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Answer 2

Question

Chapter 12, Problem 1VC

Summary Introduction

Case summary:

Club LA soccer is consider to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company marketing managers decided to use their skills in creating “a specific product for people”

The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome and the weather conditions. Each component of the promotional mix and activities of marketing are used to create experience of Club LA. The main elements of soccer business are sponsorships, merchandise sales and broadcast rights.

Characters in the case:

Club LA

President CK

To discuss: The product of Club LA.

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 12, Problem 1VC

Summary Introduction

Case summary:

Club LA soccer is consider to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company marketing managers decided to use their skills in creating “a specific product for people”

The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome and the weather conditions. Each component of the promotional mix and activities of marketing are used to create experience of Club LA. The main elements of soccer business are sponsorships, merchandise sales and broadcast rights.

Characters in the case:

Club LA

President CK

To discuss: The product of Club LA.

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

Expert Solution & Answer

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Answer 4

Question

Chapter 12, Problem 1VC

Summary Introduction

Case summary:

Club LA soccer is consider to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company marketing managers decided to use their skills in creating “a specific product for people”

The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome and the weather conditions. Each component of the promotional mix and activities of marketing are used to create experience of Club LA. The main elements of soccer business are sponsorships, merchandise sales and broadcast rights.

Characters in the case:

Club LA

President CK

To discuss: The product of Club LA.

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

Expert Solution & Answer

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Answer 5

Chapter 12, Problem 1VC

Summary Introduction

Case summary:

Club LA soccer is consider to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company marketing managers decided to use their skills in creating “a specific product for people”

The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome and the weather conditions. Each component of the promotional mix and activities of marketing are used to create experience of Club LA. The main elements of soccer business are sponsorships, merchandise sales and broadcast rights.

Characters in the case:

Club LA

President CK

To discuss: The product of Club LA.

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

Answer 6

Chapter 12, Problem 1VC

Summary Introduction

Case summary:

Club LA soccer is consider to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company marketing managers decided to use their skills in creating “a specific product for people”

The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome and the weather conditions. Each component of the promotional mix and activities of marketing are used to create experience of Club LA. The main elements of soccer business are sponsorships, merchandise sales and broadcast rights.

Characters in the case:

Club LA

President CK

To discuss: The product of Club LA.

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

Answer 7

Chapter 12, Problem 1VC

Summary Introduction

Case summary:

Club LA soccer is consider to be 1 of the 19 clubs in Major League Soccer (MLS). Club LA has won the Major League Soccer champion trophy 4 times which is said to be more successful. President CK and the company marketing managers decided to use their skills in creating “a specific product for people”

The services and the experience of the professional soccer club will keep on changing because there will be difference in opponents, players, outcome and the weather conditions. Each component of the promotional mix and activities of marketing are used to create experience of Club LA. The main elements of soccer business are sponsorships, merchandise sales and broadcast rights.

Characters in the case:

Club LA

President CK

To discuss: The product of Club LA.

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

Answer 8

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Answer 9

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Answer 10

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Answer 11

Ch. 12.1 - Prob. 12.1LO Ch. 12.2 - Prob. 12.2LO Ch. 12.2 - Prob. 12.1LR Ch. 12.2 - Prob. 12.2LR Ch. 12.2 - Prob. 12.3LR Ch. 12.3 - Prob. 12.3LO Ch. 12.4 - Prob. 12.4LO Ch. 12.4 - Prob. 12.4LR Ch. 12.4 - Prob. 12.5LR Ch. 12.5 - Prob. 12.5LO

Solution Summary: The author explains that Club LA soccer is considered to be one of the 19 clubs in Major League Soccer (MLS).

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Chapter 12 Solutions