Explain ways to measure customer satisfaction  Explain what is meant by customer expectations, provide practical examples  Discuss the factors involved in service quality and its impact on the business

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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  • Explain ways to measure customer satisfaction 
  • Explain what is meant by customer expectations, provide practical examples 
  • Discuss the factors involved in service quality and its impact on the business 
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