Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 12, Problem 8AMK
Summary Introduction

To discuss: Why the given statement is true for the service sectors.

Introduction:

Internal marketing refers to the process that happens with in the company. The main motive of internal marketing is to encourage employees of all the levels to satisfy the customer by providing good services.

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What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?
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