Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 12.2, Problem 12.2LR
Summary Introduction

To determine: The things that the company relies on for elimination of service inconsistencies.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides services to satisfy customers’ needs by paying money or something that creates value.

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To eliminate service inconsistencies, companies rely on __________ and________________
Service processes exist in terms of ________ systems.
12   An electronics company conducted a study of clients’ technology use about five years ago. They plan to use this internal secondary data to market their new computer and cell phone technical service. This idea is _____.     wise since they already have the information on hand unwise since respondents’ views on technology have probably changed unwise since they have no track record with technology service wise since the clients are already familiar with the company
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