Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 12, Problem 3AMK
Summary Introduction

To explain: The continuum change in terms of consistency with salt, automobile, advertising agency and teaching.

Introduction:

The range of products marketed is the combination of both goods and services which means goods includes service in them and service includes goods in them is called service continuum.

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