Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 12.3, Problem 12.3LO
Summary Introduction

To explain: The customer purchase and estimate service.

Introduction:

Service is considered to be an invisible activity or advantage that a company provides services to satisfy customers’ needs by paying money or something that creates value.

Blurred answer
Students have asked these similar questions
Describe how the marketing of services differs from the marketing of products
1 Identify two reasons services are important to the U.S. economy and businessenvironment.
Identify and eloborate on the four unique characteristics of services. Also detail how marketers can overcome marketing challenges that emerge from each of the service characteristic.