Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 12, Problem 4AMK
Summary Introduction
To discuss: Experience, credence, and search properties for the business traveller and pleasure traveller, and important properties for each group.
Introduction:
Service is consideredas an invisible activity or advantage that a company provides several services to satisfythe customers’needs by paying money or something that creates a value.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Do you think hotel companies have segmented the market too much and confused customers? Why? Write an eye catching introduction, body, and conclusion.
What is delta airlines marketing strategy
Describe the Easy Jet company through a 4V analysis
Chapter 12 Solutions
Marketing
Ch. 12.1 - Prob. 12.1LOCh. 12.2 - Prob. 12.2LOCh. 12.2 - Prob. 12.1LRCh. 12.2 - Prob. 12.2LRCh. 12.2 - Prob. 12.3LRCh. 12.3 - Prob. 12.3LOCh. 12.4 - Prob. 12.4LOCh. 12.4 - Prob. 12.4LRCh. 12.4 - Prob. 12.5LRCh. 12.5 - Prob. 12.5LO
Ch. 12.6 - Prob. 12.6LOCh. 12.6 - Prob. 12.6LRCh. 12.6 - Prob. 12.7LRCh. 12.6 - Prob. 12.8LRCh. 12 - Prob. 1AMKCh. 12 - Idle production capacity may be related to...Ch. 12 - Prob. 3AMKCh. 12 - Prob. 4AMKCh. 12 - Prob. 5AMKCh. 12 - Prob. 6AMKCh. 12 - Prob. 7AMKCh. 12 - Prob. 8AMKCh. 12 - Prob. 9AMKCh. 12 - Prob. 10AMKCh. 12 - Prob. 1BYMPCh. 12 - Prob. 2BYMPCh. 12 - Prob. 3BYMPCh. 12 - Prob. 1VCCh. 12 - Prob. 2VCCh. 12 - Prob. 3VCCh. 12 - Prob. 4VCCh. 12 - Prob. 5VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Share your thoughts on the advantages and disadvantages of using the concept of "story-telling" to sell a destination.arrow_forwardWhat do we mean by omni channels? Explain with examples.arrow_forwardGenerally, how will the Travel Management Agency will be greatly affected with the evolution of OTAs (Online Travel Agencies)?arrow_forward
- Now pandemic what are the good food products and what will be the services of this product that we enterprise in online business thru delivery using a online application and What are its possible competitors in the field of business?arrow_forwardDescribe THREE types of tourism events commonly found. provide example (150 words)arrow_forwardExplain the role of the leader and different leadership styles in a hotel industry contextarrow_forward
- List and briefly describe the top five variables that have aided the growth of business-to-consumer (B2C) online shopping.arrow_forwardWhat are the challenges in the Lodging Industry, Hotel Industry of which affects the entire Tourism industry and the economy in general. Give concrete examples and discuss briefly.arrow_forwardhow do you market a service?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios