Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 12, Problem 4AMK
Summary Introduction

To discuss: Experience, credence, and search properties for the business traveller and pleasure traveller, and important properties for each group.

Introduction:

Service is consideredas an invisible activity or advantage that a company provides several services to satisfythe customers’needs by paying money or something that creates a value.

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