Using the Case Study "Pepsodent: Marketing strategy at the bottom of the pyramid" what are the four strategies Pepsodent could use to avert challenges in International Pricing in the Global Market
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Using the Case Study "Pepsodent: Marketing strategy at the bottom of the pyramid" what are the four strategies Pepsodent could use to avert challenges in International Pricing in the Global Market
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- The marketing concept with respect to international trade entails: Group of answer choices basing decisions on domestic marketing research, as it is usually more thorough and detailed than international market research. following identical procedures in foreign and domestic markets. adaptation to different environmental aspects (such as laws, cultural aspects) in the context of meeting consumers' needs. alteration only of the price, promotion, and place components of the four P's. focusing on short-term rather than long-term profit, because international trade is very risky and unstable.Identify the correct option in each of the following statements below. Write down only the correct answer. 1) The (micro-environment / market environment) refers to the forces outside the business, such as consumers, competitors and suppliers. This environment can be influenced or partially controlled by management. 2) A (marketing mix/ marketing objective) can be defined as something the organisation wants to achieve over a set period of time.3) (Reseller / Consumer) markets refer to individuals and households who buy goods and services for personal consumption. 4) The interest rate in a country, which is an example of the (political / economic) environment, has a direct influence on consumer prices and spending. 5) (Strategic Marketing / Environmental scanning) is the careful gathering, processing, analysing and interpreting of an organisation’s internal and external environments to reveal tactical or strategic opportunities, threats, strengths and weaknesses and to determine how…Describe the market requirements and product characteristics in global competition. Note: i need long answer please
- When Nike segments the market for athletic shoes, what types of variables is it using? Why are these variables appropriate?Read the case study and answer the following questions. Krispy Kreme remains triumphant despite international brands taking strain in the South African market We have seen the plight of international retail brands in the current South African market over the years with many brands losing market share and exiting the country. Krispy Kreme is bucking this trend and here’s why: The globally famous doughnut shop plays in the ‘’sweet treat’’ space and its clear conceptual difference means competitors are few and far between. The success of the brand is a pleasant surprise considering the limited offering of only doughnuts, coffee and frozen beverages. Prudent site selection has led to the establishment of 19 outlets situated in prime retail locations around the country. Krispy Kreme South Africa are keeping pace with their legislated development milestones with the recent establishment in the Cape Town market finalizing the brand’s establishment in major metros. The plan was to establish 3…Read the case study and answer the following questions. Krispy Kreme remains triumphant despite international brands taking strain in the South African market We have seen the plight of international retail brands in the current South African market over the years with many brands losing market share and exiting the country. Krispy Kreme is bucking this trend and here’s why: The globally famous doughnut shop plays in the ‘’sweet treat’’ space and its clear conceptual difference means competitors are few and far between. The success of the brand is a pleasant surprise considering the limited offering of only doughnuts, coffee and frozen beverages. Prudent site selection has led to the establishment of 19 outlets situated in prime retail locations around the country. Krispy Kreme South Africa are keeping pace with their legislated development milestones with the recent establishment in the Cape Town market finalizing the brand’s establishment in major metros. The plan was to establish 3…
- What are the main factors influencing an organization’s marketing environment? Using a framework of your choice, describe how trends in each of the main environments impacts on the current European market for airline flights. How could these insights into the marketing environment help to shape marketing strategy for Saudi Airline when developing this market?2. Has Sandals Resorts International been able to develop strong relationships with its customers. If so how? 3. Identify a local competitor in your country and discuss their advantages and limitations with respect to their products offerings. 4. Make recommendations for a local competitor to be able to combat the efforts of Sandals Resorts InternationalAssume you have been appointed as the Chief Marketing Officer of Coca-Cola Singapore in 2024. Recently you received a call from the headquarters in the USA in which they said “Seems like Share a Coke campaign has dried up in Singapore, could you investigate it and find ways to revitalise the campaign in your region, please? We need your recommendation by 18th April”. What recommendations would you have for Singapore revitalisation?
- RUF and TUF jeans India’s leading denim manufacturer, Aravind Mills, wish to expand its consumer base, with a new brand tailored jean specifically for the rural market. It required not only a new product design but also a new distribution approach. (i) Consumer preferences: Market research revealed: (a) Many in rural areas found even the cheapest branded jeans beyond their means. (b) There is skepticism towards readymade products among rural Indians. (ii) Product: Ready –to-stitch jeans were supposed to be priced at 195, as against the unorganized sector’s range of 150-350, the kit is to be provided which include a denim trouser length with specific tailoring instructions and the brand zipper, rivets and buttons that distinguish jeans from more denim trousers in the consumer’s mind. (iii) Distribution; It was the critical issue. Not only the product be made available but also the expertise to tailor it is to be created. Success depended on total tailor’s…Give typing answer with explanation and conclusion How can Canada’s hospitality and tourism sectors gain consumer trust by using the industry in brand imagery reflecting the Canadian value exchange system? How do we move the public forward to trust travelling in Canadian Global Spheres, considering the 6 Elements of Hospitality Law: 1. Offer 2. Acceptance 3. Consideration 4. Intention to Create a Legal Relationship 5. Capacity of the Parties Involved 6. Legality ProcessMarketing Options and Price Sensitivity The online market for travel services will reach $63 billion within a few years, and Pricelinecom aims to capture a significant share; already, it is high on the top-ten list of travel Web sites After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core travel and financial services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans The company guarantees that a Pricelinecom mortgage is the “lowest-cost loan on the market” and backs this up by paying $300 to any customer who finds a better price 1 Define price sensitivity Provide relevant examples 2 What can you say about the price sensitivity of Priceline’s customers? 3 What effect would Priceline’s prices be likely to have on the reference prices customers bear in mind for travel and mortgage services? 4 How does the company’s lowest-cost loan guarantee affect…