Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question

Which of the following is not a common data source for market research?

 

A. Competitor analysis reports

 

B. Focus group discussions

 

C. Online customer reviews

 

D. Internal company documents

 
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