Answered: Which of the following is not a common…

Which of the following is not a common data source for market research? A. Competitor analysis reports B. Focus group discussions C. Online customer reviews D. Internal company documents

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Which of the following is not a common data source for market research?

A. Competitor analysis reports

B. Focus group discussions

C. Online customer reviews

D. Internal company documents

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .

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