The marketing concept with respect to international trade entails: Group of answer choices basing decisions on domestic marketing research, as it is usually more thorough and detailed than international market research. following identical procedures in foreign and domestic markets. adaptation to different environmental aspects (such as laws, cultural aspects) in the context of meeting consumers' needs. alteration only of the price, promotion, and place components of the four P's. focusing on short-term rather than long-term profit, because international trade is very risky and unstable.
The marketing concept with respect to international trade entails: Group of answer choices basing decisions on domestic marketing research, as it is usually more thorough and detailed than international market research. following identical procedures in foreign and domestic markets. adaptation to different environmental aspects (such as laws, cultural aspects) in the context of meeting consumers' needs. alteration only of the price, promotion, and place components of the four P's. focusing on short-term rather than long-term profit, because international trade is very risky and unstable.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The marketing concept with respect to international trade entails: Group of answer choices basing decisions on domestic marketing research, as it is usually more thorough and detailed than international
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