Under Texas Real Estate Commission (TREC) advertising rules, an advertisement placed by a sales agent MAY be misleading to the public if it:C A identifies the sales agent in italicized font B. identifies the sales agent as president or CEO C. contains the website of the sales agent D. contains an alternate name registered with TREC
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- Which of the following protects businesses from potentially harmful litigation in the event of misuse or misunderstanding by customers? a. Misrepresentation b. Advertisements c. Disclosures d. Disclaimers20- _________ is useful to clarify the doubts and misunderstanding of the customers. a. Publicity b. Personal selling c. Direct selling d. Advertisement17. Understanding the advertising response function helps marketers _______. a. multiply returns by constantly increasing the money spent on advertising b. achieve consumer loyalty regardless of the quality of the product or service c. use their advertising budgets wisely to reach their target market d. invest a large amount of money on advertising and promotion
- 15. Value chain is the process or activities by which a company adds cost to an article that includes production,promotion, and providing of after-sales service. A. True B. False34- The paid, non-personal form of the marketing communication that aims to increase retail sales in a short period is called _________ a. Sales promotion b. Personal selling c. Retail advertising d. Public relation37 Informative advertising help maintain customer relationships and keep customers thinking about the product. Select one: a. False. b. True.
- 4.What distinguishes persuasive advertising from informative advertising? a) Persuasive advertising relies on statistics summarizing customer reviews. b) Persuasive advertising uses facts about the product to convey its excellence. c) Persuasive advertising focuses on emotions and provides few facts about the product. d) Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand.A firm spends a great deal of money in advertising to inform consumers of the brand name of its mushrooms. Should consumers conclude that its mushrooms are likely to be of higher quality than unbranded mushrooms? Why or why not? A. Yes. If the mushrooms were not of high quality, the firm would not spend a great deal of money on advertising. B. No. The fact the firm has to advertise a great deal to promote its brand is an indication that the mushrooms are of a lower quality. C. No. Branding is often used as a means of tricking consumers into thinking that a product is of superior quality when in reality it is not. D. Yes. Branding allows the mushrooms to be easily identified in the future. Thus, if they were of inferior quality, the company would lose customers and go out of business over time.Can you please help me identify the grammar errors with this message and what an appropriate buisness letterhead should look like ? March 8, 2023 | Mr. Ernest Pitman, Manager | Luxe Couture | 9 Lincoln Circle | Newton, MASS 02461 | Dear Manager: We agree that advertising in the Yellow Pages is impotent in attracting perspectives customers. We also agree that more advertising we do, the better. Lasted year we consider the possibility of altering our policy on telephone directory advertising. We calculated the cost of placing advertising for each of our 902 stores in all of the telephone directories within one hundred twenty-five miles of each location. It came to a staggering $2.4 million a year! Even for just hose directions in areas served by our stores, the cost was over $1.6 million. Any increase in one areas of our advertising budget, would be at the expense of other areas, including our sponsorship of the Wedding Fair and our successful magazine and television advertising…
- Can you please help me identify the grammar errors with this message and what an appropriate buisness letterhead should look like ? March 8, 2023 | Mr. Ernest Pitman, Manager | Luxe Couture | 9 Lincoln Circle | Newton, MASS 02461 | Dear Manager: We agree that advertising in the Yellow Pages is impotent in attracting perspectives customers. We also agree that the more advertising we do, the better. Lasted year we consider the possibility of altering our policy on telephone directory advertising. We calculated the cost of placing advertising for each of our 902 stores in all of the telephone directories within one hundred twenty-five miles of each location. It came to a staggering $2.4 million a year! Even for just hose directions in areas served by our stores, the cost was over $1.6 million. Any increase in one areas of our advertising budget, would be at the expense of other areas, including our sponsorship of the Wedding Fair and our successful magazine and television advertising…According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.The Federal Trade Commission (FTC) requires that if advertisers present a claim as fact, then that claim must be true. The FTC also allows advertising to contain a certain amount of exaggeration about the general delight of using a product. Advertising tends to produce... Group of answer choices Imperfect information. Billions of dollars of revenue. Perfectly competitive markets. A well-informed public.