What is a major outcome of data mining on social media pages when trying to discern consumers' feelings and opinions about different issues? Neuro mining Marketing mining Sentiment mining Sport mining At what step in the sports marketing research process can you construct an executive summary? Problem identification and definition Research design Data collection Analyzing and interpreting data Presentation of findings

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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What is a major outcome of data mining on social media pages when trying to discern
consumers' feelings and opinions about different issues?
Neuro mining
Marketing mining
Sentiment mining
Sport mining
Transcribed Image Text:What is a major outcome of data mining on social media pages when trying to discern consumers' feelings and opinions about different issues? Neuro mining Marketing mining Sentiment mining Sport mining
At what step in the sports marketing research process can you construct an executive
summary?
Problem identification and definition
Research design
Data collection
Analyzing and interpreting data
Presentation of findings
Transcribed Image Text:At what step in the sports marketing research process can you construct an executive summary? Problem identification and definition Research design Data collection Analyzing and interpreting data Presentation of findings
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