When writing a briefing note, Question 1Answer a. one should always nclude references and a bibliography. b. one should never insert their ow professional opinion. c. one should include partial information as long as s accurate. d. one should never use the passive voice. e. None of the above.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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When writing a briefing note, Question 1Answer a. one should always
include references and a bibliography.b. one should never insert their own
professional opinion. c. one should include partial information as long as it
is accurate. d. one should never use the passive voice. e. None of the
above.
Transcribed Image Text:When writing a briefing note, Question 1Answer a. one should always include references and a bibliography.b. one should never insert their own professional opinion. c. one should include partial information as long as it is accurate. d. one should never use the passive voice. e. None of the above.
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