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- Recall your past experiences. Have you been given discounts for goods youbought? When and in what occasion? When do sellers give discount? Give anexample and illustrate how it is computed. Give also an illustration of how selling price is determined.Being at the premium end is category upon itself. Describe the indicator of premiumness or high quality and high price that can apply to most types of productsPurchase involvement depends on level of interest. Explain with an example?
- A retailer wants to understand the relationship between the sales units (in number of units) of a new product and its price. Now, which types of model can be considered to answer the above firm issue?A retailer has one opportunity to purchase a holiday gift basket. The retailer buyseach basket for $10 and sells each basket for $25. Baskets left at the end of the season aresold to a discounter for $1. What is the underage cost?which is more important price or quality?
- What is the difference between purchase requisition and purchase order?What are the traditional approach to pricing a) Marketing b) Cost-plus c) market based d)Value basedWhat is the difference of price and cost? From (a) point of view of a customer; and (b) point of view of the manufacturer. Provide a concrete example for each.
- Please read below scenario in which a consumer explains how she made purchasing decision for a sofa. When I tried to choose a sofa for my living room, I noticed the print advertisements of Brand X and Y. I loved the sofa models of both brands. But Brand Y offered 25% discount on that week. Therefore, I visited a store of Brand Y and bought my sofa. I liked it, because it's very comfortable. Please select the name of Hierarchy of Effects that the consumer likely used. a) The Low-Involvement Hierarchy b) The Experiential Hierarchy c) All the above d) The Standard Learning HierarchyWhat other factors besides price should be considered before changing your purchasing procedures?32- Which one of the following is the reason for inelastic consumers that the retailers should consider in fixing the price? a. Consumers are price sensitive b. There are substitutes c. There are no substitutes d. Purchase urgency is low