Discuss the merits and benefits of sales promotion in the context of marketing. Provide examples to illustrate your points.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
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Discuss the merits and benefits of sales promotion in the context of marketing. Provide
examples to illustrate your points.
Transcribed Image Text:Discuss the merits and benefits of sales promotion in the context of marketing. Provide examples to illustrate your points.
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