What are the key phases or steps in the product development process that occur after the product has been officially launched?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter12: Developing And Managing Products
Section12.2: The New Product Development Process
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 What are the key phases or steps in the product development process that occur after the product has been officially launched?

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