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- Introduction to Product Marketing: Provide an introduction to the role of product marketing in the context of international business. Your international business is an oil company located in Saudi Arabia. 1a. Outline at least three international promotional strategies and methods for your products. Consider strategies such as advertising, public relations, and digital marketing. 1b. Explain how cultural considerations may impact the effectiveness of your chosen promotional strategies. 1c. Explain at least four factors that should be considered when designing international distribution strategies for your products. Consider factors such as logistics, channel selection, and regulatory compliance1) Which of the following operates in Television Broadcasting in a multi-lingual setting like India? a) Regional Economies of Scale b) National Economies of Scale c) Network Effects d) Government Regulations 2) A game you developed for the mobile and tablet platform has become a huge hit. You are now considering launching a bags and other stationary items using the same brand name. The source of this choice is driven by ____ a) Network effects of the game b) Brand Name of the game c) Complementor's market penetration d) Low rivalry in the bags and stationary items 3) Which among the following is true? a) Porter’s 5 forces model focuses on the industry environment and actors who influence industry profitability directly b) The PESTLE model focuses on the larger environment and trends impact a firms strategy indirectly c) Both of the above d) None of the aboveWhat role does localization play in global marketing, and how can global marketers balance the need for standardization with the need for customization?
- Which distribution channels can the Gap brand use in Beijing and why?What preparations should Sanicare undertake for its planned foray into foreign markets?âGlobalization and Localization.â Please respond to the following: Based on the âStrategic Thinkingâ article, students will respond to the following: Discuss the influence of globalization and localization when it comes to marketing brands. Would the same success be achieved with a less-visible brand? Explain your rationale from the receiverâs perspective. What steps might you take to achieve the same kind of success with an almost unknown brand?
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