Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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A retailer wants to understand the relationship between the sales units (in number of units) of a new product and its price. Now, which types of model can be considered to answer the above firm issue?
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- Understand the key objectives of any supply management function?arrow_forwardDollar discount stores and closeout chains are both types of off-price retailers. A True B Falsearrow_forwardIn your textbook on page 387, the authors engage in a brief discussion on why consumers may choose to pay $300 for a pair of Tiffany pearls which come in a fancy blue box versus another nameless pair which can be purchased from Pearl World for $43 and on Amazon for $19. 1. Share with your colleagues an experience you had when faced with the decision of choosing between a name brand and generic item. 2. In your general shopping experiences or given your general purchasing behavior, does name brand recognition matter to you? Why or why not.arrow_forward
- What are the advantages and disadvantages of manufacturer's brands versus store brands? Consider both the retailer's and customers perspective.arrow_forwardWhy would retailers risk violating any of the legal issues discussed in this chapter, such as predatory pricing, price fixing, deceptive pricing, bait and switch, or discriminatory pricing? Explain your respond.arrow_forwardWrite an essay about buying latest gadget wil help you with your online class.arrow_forward
- Price is not the only consideration when you are comparison shopping. What other choices might impact your decision to buy an item and still get you a "best buy" or a "better buy"? Select one or more: A. Product Function B. A Medical Reason C. Healthy Life Style O D. Product Safety E. Personal Taste F. Brand loyalty G. Sizearrow_forwardRetailers typically use two basic pricing strategies. Explain the advantages of the two pricing strategies and provide examples for each type. When setting prices, what are some important factors that retailers must consider?arrow_forwardDescribe the indicators of Premiumness or high price that can apply to most type of productsarrow_forward
- The price change decisions in a supply chain are solely decided by a retailer. True or False? Explain your answer briefly. What is the impact on profit and inventory by running a promotion in the peak demand periods vs. low demand period?arrow_forwardWhen selling to customers, is it beneficial to provide discounts for purchasing many items?arrow_forwardAs a student, tell me about your most memorable sale transaction/s experience. Answer thoroughly.arrow_forward
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