Provide an explanation for the role that search engines and online directories play in online business, providing at least three specific examples.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.6: Assessing The Effectiveness Of An E-commerce Site
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Provide an explanation for the role that search engines and online directories play in online business, providing at least three specific examples.

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