What impact does the objectification of female athletes in sports media have on the impression that society has of them, and of women's sports in general?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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What impact does the objectification of female athletes in sports media have on the impression that society has of them, and of women's sports in general?

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Step 1 INTRODUCTION

Sports Media 

Sports media includes media attention to sports, particularly broadcasting, and reporting. Sports information analysts, sports journalists, TV and radio speakers, and the production and technical aspects of broadcasting are all possible careers. The world of sports is shifting as a result of new media, which includes videos, social media, graphics, articles, interviews, live streaming, and podcasts. The media chooses where events will take place, as well as when they will begin and, in some situations, for how long. Negative sports incidents may be sensationalized or overacted by the media.

 

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