Answered: The US scores very highly on the desire…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The US scores very highly on the desire to benefit one’s self rather than benefiting society as a whole. What Hofstede dimension does this represent?

a) power distance

b) indiviidualism

c) uncertainty avoidance

d) indulgence

e) long-term orientation

Expert Solution

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Hofstede’s dimensions of National culture are used for understanding cultural differences in different nations. The dimensions of various cultures are identified for evaluating their impact on business operations.

Geert Hofstede developed the cultural aspects as a framework to understand the differentiation in culture in different countries. Different methods are utilized by firms to operate business across different cultures.

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