What is a business model, and its importance? Highlight the difference between standard and disruptive business models. Examples of the standard and disruptive business models must be included. You may choose to focus either on the Barringer/Ireland Business model template or the Business model Canvas (popularized by Alexander Osterwalder).
What is a business model, and its importance? Highlight the difference between standard and disruptive business models. Examples of the standard and disruptive business models must be included. You may choose to focus either on the Barringer/Ireland Business model template or the Business model Canvas (popularized by Alexander Osterwalder).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is a business model, and its importance? Highlight the difference between standard and disruptive business models. Examples of the standard and disruptive business models must be included. You may choose to focus either on the Barringer/Ireland Business model template or the Business model Canvas (popularized by Alexander Osterwalder).
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