Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The success of marketing mix for a product or service are highly depends on the perfect
match between the 4Ps and the target market requirements at which it is directed. Some
companies using the same marketing mix strategies to serve different market needs and
some may decide to adapt their strategies to cater specific localized market needs.
IM
Consider the case of Mc Donald in Malaysia, discuss the marketing mix for McDonald in
Malaysia in order to tackle the Malaysian Market.
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Transcribed Image Text:The success of marketing mix for a product or service are highly depends on the perfect match between the 4Ps and the target market requirements at which it is directed. Some companies using the same marketing mix strategies to serve different market needs and some may decide to adapt their strategies to cater specific localized market needs. IM Consider the case of Mc Donald in Malaysia, discuss the marketing mix for McDonald in Malaysia in order to tackle the Malaysian Market.
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