The influence of new business models and technological advancements on society will be explored, as will the role that information systems play in these transformations.
The influence of new business models and technological advancements on society will be explored, as will the role that information systems play in these transformations.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The influence of new business models and technological advancements on society will be explored, as will the role that information systems play in these transformations.
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