If you were to determine a marketing budget based on what your competitor was spending on marketing activities, you’d be using the ______ strategy. a) objective-task b) percent of sales c) competitive party d) set amount e) all you can afford
If you were to determine a marketing budget based on what your competitor was spending on marketing activities, you’d be using the ______ strategy. a) objective-task b) percent of sales c) competitive party d) set amount e) all you can afford
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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If you were to determine a marketing budget based on what your competitor was spending on marketing activities, you’d be using the ______ strategy.
a) objective-task
b) percent of sales
c) competitive party
d) set amount
e) all you can afford
Expert Solution
Step 1
A product's or service's budget is an important factor when it comes to deciding which message strategies to pursue. Several strategies can be used to determine the marketing budget.
Companies can determine how much to spend on marketing in several different ways.
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