Southwest Airlines begins a “Bags Fly Free” campaign, charging no fees for the first and second checked bags. Does this situation best represent producer–producer rivalry, consumer–consumer rivalry, or consumer–producer rivalry?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Southwest Airlines begins a “Bags Fly Free” campaign, charging no fees for the first and second checked bags. Does this situation best represent producer–producer rivalry, consumer–consumer rivalry, or consumer–producer rivalry? 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing