How is the cost of customer acquisition lower when using social media compared to outbound methods like direct mail and print advertisements?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter5: Social Media: Living In The Connected World
Section5.8: Launching And Measuring A Social Media Campaign
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How is the cost of customer acquisition lower when using social
media compared to outbound methods like direct mail and print
advertisements?

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