Wireless Communication’s Impact on Social Behaviour Mobile Phones were once all business. But today they are all in the family. A recent survey of Zambians between the ages of 18 and 64 conducted by knowledge Networks, a market research firm in New York, revealed that most respondents underscore “family” as the top reason to go wireless Young respondents, more so than older ones, cite “reaching friends” as second leading reason to go wireless, with “work related calls” being the overall third most important reason for having a wireless phone. The survey also reported some interesting descriptive information. For example, men tend to make more calls on mobile phones per day (8.3 calls) than women (5.5 calls). Although both put family first, women were more partial to call friends, whereas men were three times as likely to use their phones for work. In addition, 65 percent of Africans Americans had mobile phones, compared to 62 percent of Caucasians, Hispanics remain well behind in the mobile phone usage, with just 54 percent penetration. QUESTION: With clear real life examples linked to your particular organization of interest, discuss the key issues in Marketing Research Process. (NOTE: In your write up, state the name of the organization you are referencing and provide real-life examples. The above is just an example for you of a marketing research report).

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section16.2: Types Of Communications In Organizations

Problem 2CTQ: How would you communicate to a colleague that is sending too many FYI e-mails, sending too may...

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Wireless Communication’s Impact on Social Behaviour

Mobile Phones were once all business. But today they are all in the family. A recent survey of Zambians between the ages of 18 and 64 conducted by knowledge Networks, a market research firm in New York, revealed that most respondents underscore “family” as the top reason to go wireless Young respondents, more so than older ones, cite “reaching friends” as second leading reason to go wireless, with “work related calls” being the overall third most important reason for having a wireless phone. The survey also reported some interesting descriptive information. For example, men tend to make more calls on mobile phones per day (8.3 calls) than women (5.5 calls).

Although both put family first, women were more partial to call friends, whereas men were three times as likely to use their phones for work. In addition, 65 percent of Africans Americans had mobile phones, compared to 62 percent of Caucasians, Hispanics remain well behind in the mobile phone usage, with just 54 percent penetration.

QUESTION: With clear real life examples linked to your particular organization of interest, discuss the key issues in Marketing Research Process. (NOTE: In your write up, state the name of the organization you are referencing and provide real-life examples. The above is just an example for you of a marketing research report).

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