What role does localization play in global marketing, and how can global marketers balance the need for standardization with the need for customization?

Explain why customer segmentation is important in international marketing ( Note: you are not being asked to explain what customer segmentation is – only why it is important in international marketing.

Which of the following is the most unlikely element of a global approach to crafting an international strategy?   A) Selling much the same products under same brand names worldwide B) Requiring local managers in host countries to stick close to the chosen global strategy C) Scattering plants across many countries, with each plant producing product versions for local area markets D) Minimal responsiveness to buyer tastes, cultural traditions, and market conditions in each country market E) Utilizing the same competitive capabilities, distribution channels, and marketing approaches worldwide

International Marketing is best defined by the following statement (choose the most accurate answer)   Question 20 options:   a)  The act of marketing across borders.   b)  Marketing between countries and within each country.   c)  Identifying, understanding and satisfying global customer needs better than the competition.   d)  Coordinating marketing activities   e)  It is a task of responding to the uncontrollable factors in a Form's environment, while manipulating the controllable factors.   f)  All of the above