Panda Sunglasses case summary 200 words

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Panda Sunglasses case summary 200 words

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Step 1: Introduction

Panda Sunglasses, a socially and environmentally conscious eyewear company, has gained recognition for its unique approach to sunglasses manufacturing. This case summary will delve into the company's background, its sustainable business model, and the key factors contributing to its success.

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