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- Questions Consider the five tools covered in the lectures for creating an integrated marketing campaign. For each promotion tool justify why you would or would not use the promotion tool. (Word Limit 200 If you were hired to design an integrated marketing campaign for a company, what would you recommend? Provide details for your chosen types of promotion tool. (Word Limit 500A company wants to research the effectiveness of different types of marketing on consumer perspective. The company leadership is comprised of mostly Christians. In a meeting, they were discussing to what extent they should “let their good works be seen of men” (Matthew 5:16) versus Matthew 6:1 which says “do not practice your righteousness in front of others to be seen of them”. You have been hired to evaluate the company’s efforts, and perhaps direct their future marketing efforts. Specifically, they are wondering whether advertising efforts emphasizing the company’s community service and philanthropic efforts can be under or over saturated in regards to how consumers view the company. To assess this, you have been tasked to research the consumer rating on this issue. Therefore, you have designed a study where you will target one group of consumers with low philanthropic advertising, another group with high philanthropic advertising, and a placebo group which will be shown the same…A company wants to research the effectiveness of different types of marketing on consumer perspective. The company leadership is comprised of mostly Christians. In a meeting, they were discussing to what extent they should “let their good works be seen of men” (Matthew 5:16) versus Matthew 6:1 which says “do not practice your righteousness in front of others to be seen of them”. You have been hired to evaluate the company’s efforts, and perhaps direct their future marketing efforts. Specifically, they are wondering whether advertising efforts emphasizing the company’s community service and philanthropic efforts can be under or over saturated in regards to how consumers view the company. To assess this, you have been tasked to research the consumer rating on this issue. Therefore, you have designed a study where you will target one group of consumers with low philanthropic advertising, another group with high philanthropic advertising, and a placebo group which will be shown the same…
- What promotion blend would be most appropriate for producers of What promotion blend would be most appropriate for producers of the following established products? Assume average- to large-sized firms in each case and support your answer. a. Chocolate candy bars. b. Car batteries. c. Panty hose. d. Castings for truck engines. e. A special computer used by manufacturers for control of production equipment. f. Inexpensive plastic rainhats. g. A digital tape recorder that has achieved specialty-product status. What promotion blend would be most appropriate for producers ofYou are now consulting for a major beverage company. Talk on how the firm can improve its online reputation and how the internet fits into the bigger picture of your marketing strategy. Before releasing any new webpages to the public, it is recommended that you first release a draft.You have taken a position with a big beverage producer as a consultant. Make sure your marketing plan includes a discussion of and description of the steps that may be performed to boost the company's internet visibility. Prior to going live, make sure all pages have been tested extensively.
- You have recently begun working for a prominent beverage producer as a consultant for the company. Your entire marketing strategy has to include a discussion and explanation of what can be done to boost the company's visibility on the internet. This should be included as part of the plan. Make certain that any websites you want to make available to the general public have undergone exhaustive testing.If a business wants to gain media attention, make a memorable and positive connection with its target audience, and take a little risk or be a bit edgy, then which type of marketing tool would fit best for its marketing campaign?In light of this, please keep in mind That Do you think that advertising tools like Big Data and Predictive Analytics would have been useful a decade or so ago? Where does this come from, if at all?
- You're giving counsel to a big beverage producer. Incorporate a plan to expand your company's internet visibility into your marketing strategy. Do a last check on every page before releasing it?Describe the major elements of a promotion mix. Is it more likely that an organization would use one ingredient of the promotion mix or multiple ingredients? How can this strategy be beneficial to the organization