Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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How do businesses benefit from implementing Sales Force Automation (SFA) in their CRM systems?

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Step 1: Introduction

About Customer Relationship Management -

CRM is a concept that can be defined as a comprehensive set of strategies and processes used by many different businesses to manage and strengthen relationships with their customers and their expectations. In order to create a personal relationship and marketing plan, you need to collect and analyze customers to better understand their needs and preferences. CRM systems and software are often used to centralize tasks such as customer data, process automation and improve customer service to increase customer satisfaction and customer satisfaction levels.

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