How can predictive analytics be applied in CRM to improve customer engagement and retention? Provide real-world examples of predictive modeling in CRM.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section5.2: No Mystery Here: Why Market Force Is A Leading Market Research Firm
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How can predictive analytics be applied in CRM to improve customer engagement and retention? Provide real-world examples of predictive modeling in CRM.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing