As the marketing director for a tablet computer manufacturer, you're aware that some consumers still need a lot of help andinformation before making a decision to buy a tablet, while others are familiar with tablet computers and know exactly whatthey're looking for in a product. With this objective in mind, which distribution channel makes the most sense for marketing yourproducts?a. A direct channel, specifically a company-run e-commerce websiteOb. A reverse channel involving recycling capabilitiesOc. A marketing intermediary, specifically electronics retailersOd. Dual distribution, involving direct online sales and intermediary sales through electronics retailers

Marketing refers to the comprehensive term that includes set of activities that starts with…

Answered: As the marketing director for a tablet…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. In the place of distribution part: Create marketing channels on how your product will be distributed to your customers that will describe whether it is a Direct Selling, Indirect Selling, dual distribution or reverse channels. Furthermore, emphasize on the channel members included in chosen types of marketing channels, for example for direct selling, the channel member here is the company's sales team .2. Include also the types of patterns of distribution for your strategy that you are going to focus on for your product such as direct, indirect, exclusive, intensive or selective. 3 . Discuss a flow chart to emphasize the level of the marketing channel for your product, such as zero, one or two levels. Theattached photo is the product : lanyard alcohol and mask holder
1. In the place of distribution part: Create marketing channels on how your product will be distributed to your customers that will describe whether it is a Direct Selling, Indirect Selling, dual distribution or reverse channels. Furthermore, emphasize on the channel members included in chosen types of marketing channels, for example for direct selling, the channel member here is the company's sales team. 2. Include also the types of patterns of distribution for your strategy that you are going to focus on for your product such as direct, indirect, exclusive, intensive or selective. 3 . Discuss a flow chart to emphasize the level of the marketing channel for your product, such as zero, one or two levels. The attached photo is the product : lanyard alcohol and mask holder

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