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- Develop a questionnaire designed to measureconsumer satisfaction of a clothing purchase of $100or more. Include in your questionnaire items thatmeasure the product’s instrumental, symbolic, andaffective dimensions of performance, as well as whatthe consumer wanted on these dimensions. Theninterview several consumers to obtain informationon actual performance, expected performance,and satisfaction. Using this information, determineif consumers received what they expected (i.e.,evaluation of performance) and relate any differenceto consumer expressions of satisfaction. What arethe marketing implications of your results?What can be the suffering 0f marketing myopia f0r any 0rganizati0n or C0many in the market? H0w can we prevent it and Explain it with example1. Answer the following. • What is idea generation in simple terms? And it's three real life situations where can this be applied. • What is business buyer behavior in simple terms? And it's three real life situations where can this be applied. • What is advertising in simple terms? And it's three real life situations where can this be applied. • What is retailing in simple terms? And it's three real life situations can this be applied.
- Chapter 11 discusses the three components of attitude (cognitive, affective, and behavioral). Whichof these components does Coca-Cola focus on inthe “Share a Coke” campaign? Does your responsechange based on the context of the country in whichthe campaign is being used? For example, before theinitial Australian 2011 campaign, roughly half of theyoung people had never tried Coca-Cola, whereasmost people in the U.S. had tried Coca-Cola manytimes before the campaign was launched there.Explain.11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…1. Management at a U.S. company trying to market tomato paste in the Middle East did not know that, translated into Arabic, tomato paste is “tomato glue.” How could they have known in time to avoid problems? 2. Give examples of how the self-reference criterion might be manifested. Q
- Strongly Disagree Disagree Agree Strongly Agree Question 1. Marketing research is a good way to find out what customers want. 2. Marketing research tells companies how satisfied or dissatisfied their customers are. 3. Marketing research can help companies take advantage of marketing opportunities. 4. Marketers can use surveys to help them make better decisions. 5. Marketers can use research to help them spot trends. 6. Technology allows marketers to track customer buying behavior 7. Online questionnaires offer a quick response time and lower costs than direct mail, telephone, or personal surveys. 8. Some people like to receive marketing materials that target their specific needs. 9. There are ethical and legal issues involved in gathering marketing research data. 10. Gathering large amounts of data causes concerns about privacy. 11. Theft of customer data…41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 2true/false 1. The add for the winter Olympics in Beijing 2022 by the company Lululemon was "Team Canada x Lululemon Collection represents the courage, strength, and collaboration required to compete at the highest levels". This add is consistent with persuasive and complementary advertising but not informative advertising. 2. Hastings, Hortacsu and Syverson in 2013 present evidence on how informative advertising shapes competition in a case study of Mexican privatized pension funds. 3. The case study of Heinz ketchup, cited in the textbook, was that of an add that emphasized the "thickness" of its ketchup. It was found empirically to have decreased the price elasticity demand of the product. This advertising effect is consistent with persuasive advertising and not informative advertising.
- Chapter 8 discusses stimulus factors in advertising.Use Google Videos or Google Images to findexamples of the advertisements for Ford Fiesta’sadvertising campaigns. Evaluate those advertisementsbased on the following stimulus factors:a. Sizeb. Intensityc. Attractive visualsd. Color and movemente. Positionf. Isolationg. Formath. Contrast and expectationsi. Interestingnessj. Information quantityPlease do not give solution in image format thanku MaaraCollective (Jacket + Blazer) 2.0 strategic (situational Analysis) SWOT Analysis Opportunities / threats analysis (external ) - identify the main opportunities and threats facing the business (at least three opportunities and three threats ). Hint: Think about the customers (i.e., current and future needs, wants and values of the customers, key trends), Competitors (their size and market share, strengths and weakness, marketing strategies, target market, positioning), uncontrollable environmental factors within the environment, which the company must deal with (e.g., political forces, Economic forces, Sociocultural forces, Technological forces Environmental, Legal forces). 2. Strengths/ Weakness (internal) - Here you need to identify an organisation's strengths and weaknesses (relative to competition, and bearing in mind the consumers’ needs and wants); competitive Advantage: What special advantages does your business…The company "United" suffers from a noticeable loss in its customers during the last three years, which made the CEO of the company make all efforts to study the reasons for this, and through many meetings and discussions among the various committees it was found that:1-Most first-line employees who deal with clients believe that they are present in the company to serve and satisfy customers in any way2-The company's marketing staff did not receive any educational or training programs to understand customer culture and deal with them effectively and efficiently.3-The employees of the company believe that all customers have similar needs and the company must provide one marketing mix to the customers.4-The company does not have any special or exceptional incentives for workers in marketing department.Questions:1- What is the main indicator that alerted the company to the existence of a problem in its marketing performance?2-What is the main problem that the company faces from your point…
