How can Airbnb ensure the ethical treatment of consumers, and should there be a seperate strategy for the international component of their business model?

Q: how do business owners promote their product like shampoo, fast food and cellphone

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Q: What is the importance of marketing strategy in the development of a business

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Q: Do you agree with Graeter’s decision to stop franchising?Explain your answer.

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Q: Explain several social factors that affect ethics in an organization.

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Q: Which of Cialdini’s persuasion principle(s) will be at the core of your marketing  communication?…

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Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.