how does mcdonalds capture information from various sources and makes a pro-active approach to give value addition to customers
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how does mcdonalds capture information from various sources and makes a pro-active approach to give value addition to customers.
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- In your own words, what is marketing? Write down your definition. Does your definition include such key concepts as customer value and relationships?In your own words, what is marketing? Write down your definition. Does your definition includesuch key concepts as customer value, engagement, and relationships?Please provide a critical review of the McDonald’s marketing mix and recommend changes based on the changing demographic and socio-economic characteristics of the market that you can observe.
- Write the importance of marketing and how it helps running business to survive and to expand. Use any of the concepts or examples.Most businesses segment the total consumer market into groups that it believes will purchase its product or service. The lead in this weeks chapter talks about dunkin donuts, or as it is now referred to just Dunkin. Dunkin and its alter ego, Starbucks are usually put into the same discussion as the two giants of coffee shops. The chapter talks about Dunkins target as working class people and Starbucks as more professional with higher incomes. There are however other major differentiations in the markets of the two. Provide some evidence of that differentiation.We are all consumers. To be effective marketers, we sometimes need to think like consumers. That is why we do so much research into our customer segments; to ask those important questions “why do you like us.” Now, think of your favorite product/service or brands. Think about why they are your favorite brands. What are the reasons why they provide you so much value? Now, start to think about your definitions of value? What do you think are the most important? For your reflection assignment, select a product (or service) or your favorite brand. From a consumer perspective, list the five most important aspects/characteristics/attributes that make it your favorite/preference. Knowing those, become a marketer of your favorite product/service/brand, what are the five important things you can do to continue providing “value” to your customer base? After you list them, compare them. Provide a short analysis of your findings. Are they reasonable to achieve? Are they costly to…
- Critical Thinking The marketing concept focuses on the ability of marketing to satisfy customer needs. As a typical college student, how does marketing satisfy your needs? What areas of your life are affected by marketing? What areas of your life (if any) are not af- fected by marketing?Think Critically Is there a difference between sports, entertainment, and shopping? Has the line between the three been blurred? Explain.Analyse Jetblue marketing strategy identifying its segmentation and targeting strategy. And how it’s positioned accordingly?