Hello, I need help answering the following questions using this reading:https://mitsloan.mit.edu/teaching-resources-library/we-are-market-baskethttps://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/making-online-grocery-a-winning-propositionWhat makes its business model successful?Why did the firing of Arthur T. create such a reaction from employees, customers, and vendors?From the two McKinsey reports about online grocery stores, what is the advantages and disadvantages of online grocery stores, especially after the pandemic.Compare online and traditional grocery stores and talk about your views on the future trend of these two business models.

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17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Hello, I need help answering the following questions using this reading:

https://mitsloan.mit.edu/teaching-resources-library/we-are-market-basket

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/making-online-grocery-a-winning-proposition

What makes its business model successful?
Why did the firing of Arthur T. create such a reaction from employees, customers, and vendors?
From the two McKinsey reports about online grocery stores, what is the advantages and disadvantages of online grocery stores, especially after the pandemic.
Compare online and traditional grocery stores and talk about your views on the future trend of these two business models.

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