What makes its business model successful? Why did the firing of Arthur T. create such a reaction from employees, customers, and vendors? From the two McKinsey reports about online grocery stores, what is the advantages and disadvantages of online grocery stores, especially after the pandemic.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Hello, I need help answering the following questions using this reading:

https://mitsloan.mit.edu/teaching-resources-library/we-are-market-basket

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/making-online-grocery-a-winning-proposition

  1. What makes its business model successful?
  2. Why did the firing of Arthur T. create such a reaction from employees, customers, and vendors?
  3. From the two McKinsey reports about online grocery stores, what is the advantages and disadvantages of online grocery stores, especially after the pandemic.
  4. Compare online and traditional grocery stores and talk about your views on the future trend of these two business models.
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