Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
why is mcdonald’s a better place to eat at than dunkin’ donuts for customers?
Expert Solution
Step 1 Consumer behavior
There are some cosnumer preferences which are specific to their tastes, preferences and the life styles. Every consumer has certain brand associations and preferences which makes them select a paeticular brand. Depending upon the type of customers the prefernces also changes. This behavior of consumers towards responding to a particular brand is known as consumer behavior.
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