Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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why is mcdonald’s a better place to eat at than dunkin’ donuts for customers?
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Step 1 Consumer behavior
There are some cosnumer preferences which are specific to their tastes, preferences and the life styles. Every consumer has certain brand associations and preferences which makes them select a paeticular brand. Depending upon the type of customers the prefernces also changes. This behavior of consumers towards responding to a particular brand is known as consumer behavior.
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- Write a note on Warehousing regarding the pharmaceutical industry? Write by your own sentences and thoughts based on scientific information include necessary figures and schematics .arrow_forwardImagine you are considering starting your own retail business. Narrow your business ideas to selling one type of perishable goods (such as a bakery) and one type of non-perishable goods (such as a clothing boutique) and share that decision with the class. Discuss the pros and cons of selling each type of item. Between the perishable items or non-perishable items businesses, which would you choose? Why? share one perishable goods business and one non-perishable goods businessdiscuss pros and consdisclose which business you would pursueexplain why you made the decision that you didarrow_forwardDoes the brand of food matter when grocery shopping?arrow_forward
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