As the starting point of the Marketing Strategy, please address the following two areas in a report to management. This report should be no more than 600 words.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 1DYMP
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As the starting point of the Marketing Strategy, please address the following two areas in a report
to management. This report should be no more than 600 words.
 For an exchange to take place successfully, all the gaps in the marketing process should be
successfully covered between production and consumption. Discuss any three gaps you
believe to be most relevant to your business in the marketing process of CBD oils in
South Africa. As part of your report, discuss two intermediaries of your choice that would
be responsible for closing the gaps.
 You are required to consider the impact of the macro‐environment to the business prior
to the launch of your product. Discuss any four variables in the macro‐environment you
believe to have the most impact on the CBD oil market.

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