Choose a two hospitality business that you are familiar with and identify possible segmentation variables under each of the three perspective – customer groups; customer function; needs; and benefits and product/ service. (better do it in a table form)

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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Choose a two hospitality business that you are familiar with and identify possible segmentation variables under each of the three perspective – customer groups; customer function; needs; and benefits and product/ service. (better do it in a table form)
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing