Companies like Spotify are betting that helping customers make better choices — that is, making them smarter — will make them more loyal and profitable. The evidence suggests it’s a winning bet: One 2019 vendor survey asserts that personalized product recommendation accounted for almost 31% of the revenues in the global e-commerce industry. Recall value chain and primary ands secondary processes. Increasing customer loyalty can help (multiple answers)
Companies like Spotify are betting that helping customers make better choices — that is, making them smarter — will make them more loyal and profitable. The evidence suggests it’s a winning bet: One 2019 vendor survey asserts that personalized product recommendation accounted for almost 31% of the revenues in the global e-commerce industry. Recall value chain and primary ands secondary processes. Increasing customer loyalty can help (multiple answers)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Companies like Spotify are betting that helping customers make better choices — that is, making them smarter — will make them more loyal and profitable. The evidence suggests it’s a winning bet: One 2019 vendor survey asserts that personalized product recommendation accounted for almost 31% of the revenues in the global e-commerce industry.
Recall value chain and primary ands secondary processes. Increasing customer loyalty can help (multiple answers)
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