Companies like Spotify are betting that helping customers make better choices — that is, making them smarter — will make them more loyal and profitable. The evidence suggests it’s a winning bet: One 2019 vendor survey asserts that personalized product recommendation accounted for almost 31% of the revenues in the global e-commerce industry. Recall value chain and primary ands secondary processes. Increasing customer loyalty can help (multiple answers)

Q) Use the Multi-attribute model to explain how a marketing manager of MG can change consumer’s attitude towards company’s brand by;                                                                     Capitalizing on Relative Advantage Strengthening Perceived Linkages Adding a New Attribute Influencing Competitor’s Ratings Use this comparison to strengthen your answer Attributes Importance Proton-SAGA MG- 5 Toyota – Yaris Comfort 6 7 9 10 Value for money 10 9 10 8 Styling 7 8 9 8 Road-Safety 9 9 9 7 Drive 6 7 8 8 Engine 5 7 8 10 Durability 8 6 7 10 Maintenance 4 5 5 7 Total 414 462 465

When considering a high involvement purchase, what are reasons that consumers spend more time researching the product before buying? (Select all answers which apply.) Group of answer choices The purchase isn't expensive, but they know that their spouse believes it's really important to get exactly the right product. They will have to wait months before the product arrives and don't want to have to return it. Every purchase should be high involvement and we need to worry over every penny we spend. They are spending a lot of money on the product and want to spend it wisely.

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