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a) Read and if necessary correct the following statement: 1 In many cases, however, customers don't know what they want or even what is possible. Such situations call for customer-driven marketing - understanding customer needs even better than customers themselves do and creating products and services that meet both existing and latent needs, now and in the future.

a) Read and if necessary correct the following statement: 1 In many cases, however, customers don't know what they want or even what is possible. Such situations call for customer-driven marketing - understanding customer needs even better than customers themselves do and creating products and services that meet both existing and latent needs, now and in the future.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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a) Read and if necessary correct the following statement: In many cases, however, customers don't know what they want or even what is possible. Such situations call for customer-driven marketing - understanding customer needs even better than customers themselves do and creating products and services that meet both existing and latent needs, now and in the future.
Transcribed Image Text:a) Read and if necessary correct the following statement: In many cases, however, customers don't know what they want or even what is possible. Such situations call for customer-driven marketing - understanding customer needs even better than customers themselves do and creating products and services that meet both existing and latent needs, now and in the future.
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