A10 a) Read and if necessary correct the following statement:In many cases, however, customers don't know what they want oreven what is possible. Such situations call for customer-drivenmarketing- understanding customer needs even better than customersthemselves do and creating products and services that meet bothexisting and latent needs, now and in the future.

Marketing is not only to sell the product or services of any company but to build relationships…

Answered: a) Read and if necessary correct the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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